TV Adverts

Loretta and the Claims Direct Band

The new Claims Direct advert, which features our heroine, Loretta, and the Claims Direct Band, tells the story of a typical claim. Not many people appreciate that making a claim is about more than just money. The aim of a claim is to put you back into the position you were in (or as close as possible) before the accident took place. This means that the personal injury specialist solicitor working for you will look at:

• Getting you quick rehabilitation or treatment such as physiotherapy – if that’s what’s needed to get you back on your feet
• Any loss of income (your pay, loss of earnings if you’re self-employed)
• Getting back any extra expenses you may have (for instance the costs of taxi or bus fares if you’re unable to drive, care costs)

Claims Direct’s personal injury experts ensure that:

• You receive expert independent legal advice
• Your claim is properly valued

For further details on how your claim is calculated please see our compensation calculator and the explanation of the different parts of your claim.

We’ve had so much interest from viewers asking us about our new TV advert starring Loretta and the Claims Direct band that we thought it would be helpful to give you a few more details.

Advert Details

The advert was directed by U.S. director, Matt Smukler, on locations around London including Ealing Hospital (many thanks for their assistance).

Song Lyrics

This is the story of a girl called Loretta.
How she got hurt bad but then she got better.
One day at work could not have been sadder.
She literally fell down the corporate ladder.
Her boss, much to Loretta’s dismay.
Gave a shrug and docked her take home pay.
So she called Claims Direct for a little advice.
Highly professional and very, very nice.
Got her salary back, and a guy to work the muscle.
Got her back to work, to the hustle and the bustle.
Loretta has seen the remarkable effect.
Of one little call to Claims Direct.”

Some personal details

Alexander Scott – Claims Direct Band

Theatre includes; The Firework Makers Daughter (Birmingham Stage Company) Hurried Steps (New Shoes Theatre) Toefila Teodora (Woodenfingers Theatre Company) Don Quixote (Bred In The Bone) , The Grimethorpe Race (Arcola), Arthur (Smile), After Liverpool (Kings Head Theatre), Romeo & Juliet (The Works Theatre Company).

Television and film includes Trial and Retribution (ITV), Casualty (BBC), We Once were Tide (Jason Bradbury), and The Experiment (NFTS).

Esther Ruth Elliott - Loretta

Trained: Bristol Old Vic Theatre School

Theatre includes: Top Girls (Out Of Joint/No 1 Tour) The Importance of Being Earnest, (New Wolsley, Ipswich) Oliver Twist (Bolton Octagon Theatre) The Erpingham Camp (Hydrocracker, Brighton Festival),)Reading Hebron, Leaving and Once We Were Mothers (Orange Tree, Richmond); Cariad (Theatr Clwyd) How to Disappear Completely and Never Be Found (Sheffield Crucible); Measure for Measure, The Taming of the Shrew& Cymbeline (RSC);The Three Sisters, Pericles, Twelfth Night&The Winter’s Tale (Shakespeare at the Tobacco Factory), Intimate Exchanges (Theatre Royal, Bury St Edmunds).

TV: Emmerdale, Heartbeat, Casualty and various plays for Radio 4.

Matt Smukler - Director

Matt began his career as an art director and then moved to copywriting; working at some of the best advertising agencies in the U.S., including a five-year stint at Goodby Silverstein and Partners. His work for Nike, HP, Saturn and Milk received numerous awards, including One Show and CA.

Segueing into directing commercials was a natural next step, so he left the agency world to direct full time in 2003. Matt’s love of storytelling and intuitiveness about performance serve him well in the director’s chair. He recently helmed a humorous campaign for McDonalds for Leo Burnett. Matt has also directed comedic spots for Budweiser, Reebok, MTV, 20th Century Fox, AT&T and Absolut, to note a few.

Matt’s keen sense of observational humour is often attributed to the fact that he was raised by a psychiatrist father and a psychologist mother - a combination he doesn’t recommend.

His new short "Hiccup" is an outrageously funny tale of the morning after a party gone terribly wrong, it is currently hitting film festivals worldwide.

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