Distracted Drivers - Woman Eats Bowl of Cereal at the Wheel

Distracted Drivers - Woman Eats Bowl of Cereal at the Wheel

Driver distractions are at an all-time high and both safety campaigners and politicians alike are calling for tougher penalties for those who cause accidents because they took their eyes off the wheel.

We usually hear about the risks of drivers using mobile phones, but a different type of distracted driver made the headlines this week – a woman who ate a bowl of cereal at the wheel.

#cerealoffender
47-year-old cycling instructor David Williams was cycling along a road in Hampton Court, London when he spotted a female driver eating a bowl of cereal at the wheel of her Land Rover Discovery.

Mr Williams approached the vehicle and filmed footage on his helmet camera of the lady tucking into her breakfast when she should have been concentrating on the road ahead.

The incident made national headlines and prompted the Twitter hashtag #cerealoffender.

Surrey Police are currently investigating whether any offence has been committed.

Accidents Caused by Distracted Drivers
Research concluded this year by an American university found that driver distraction is a bigger problem now than it’s ever been.

Dr David Hurwitz from Oregon State University said that anything that takes a driver’s attention away from the road ahead can increase the accident risk “from four to 24 times.”

Last year, the Institute of Advanced Motorists said that one in ten car accidents were caused by driver distractions and, with on-the-spot fines for using a mobile phone whilst driving set to be doubled from £100 to £200, it wouldn’t be a huge surprise if such penalties were applied to drivers who are distracted by other activities – like eating their breakfast behind the wheel instead of keeping their eyes on the road ahead.

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